Coldwell Banker’s CEO helps navigate future mine fields.
“We are raising the expectations of the consumer,” says M. Ryan Gorman, CEO or Coldwell Banker.
If you are wondering if iBuying is going to disrupt you, then you aren’t focusing on how to become such an expert in your market, technology isn’t going to be a hurdle for you.
“Agents have to become experts on all things real estate as it relates to transactions. They also have to be an expert on iBuying. They need to understand the contracts, and the outs, so when their client asks them about it, they can answer the questions.”
You have to be a subject matter expert on any topic a client can hit you with regarding real estate, including the new technology they perceive could help them pay less fees. You should be able to converse with them by saying, “here’s the pros and cons of iBuying as I see it. And, here’s how we differ and can do it better.”
“Don’t let fear weigh you down. Take the world and put it in context for your client,” coaches Gorman.
What should agents be doing to future-proof their business?
Go digital. The shift in business towards things like e-signatures during the pandemic have shown that clients like the ease of going digital.
“Make sure you make every step of the process delightful and easy for the client,” urges Gorman.
During the transaction process, it’s a great time to build a relationship with the home buyer or seller. Don’t miss this opportunity to create future business and referrals. Gorman believes the ecosystem of the housing market will be healthy for a long time. So, invest in your business, and future-proof it.
