Malte Kramer talks with ProspectingToday on how building his social media marketing has built his business.
Social media algorithms consistently change, making it hard for agents to keep up. Malte Kramer uses video to provide engaging contact and target ads. He suggests agents start with getting professional video produced featuring what makes you unique, or client success stories. Use this content for Facebook ads.
Facebook allows you to retarget individuals who have watched more than 30 seconds of your ad video. Get creative about how you engage viewers. Tactics such as providing something exclusive in your video, catches viewers attention.
As ad leads come in, the key is to follow up with every single one. Kramer sees the biggest ROI from Facebook and Instagram. LinkedIn is also making a comeback allowing agents to make organic posts that are free of cost.
What digital marketing tool has brought you success?