Real Estate Agent Dan Evans, engages his database by consistently reaching out to everyone in it. He talks with ProspectingToday on how keeping in contact with his database has helped his business grow.
You’ve developed a relationship with your client and closed the deal.. Now what? Engaging with your database can be intimidating or uncomfortable. However, it is important to keep in touch. Continuing to nurture relationships with past clients can provide repeat business and referrals.
Here are multiple reasons to reach out:
- New listings in the area
- Host an event
- Provide stats
- Increase in their home value
- Market update
- Simply to check in
- Set a lunch date
- Call when you’re in the area
Know your marketplace and take every invitation to meet new people. Being informed on what is going on in your current market can make the topic of real estate an easy conversation to have. When you provide sound advice, you position yourself as the expert.
How often do you reach out to your database? Which type of messaging has led to your greatest success with building lasting relationships?