As an agent you have to figure out what your strengths are to create a winning customer experience for future referrals.
Carve out time to assess your business. Do you know what’s working? Are you clear on what is not working well? Before you can adjust your business, you have to get some clarity. It’s important to be very intentional about what you are doing. Do you like what you are doing? Can you shift your business model to do more of what you like?
Winning Customer Experience
In real estate today, you have to be a consultant versus a salesperson. You have to help someone decide in this tight housing market if the move is right for them. Buying or selling a home will be stressful, so stand out with your clients by helping guide them through the process, and be more focused on them than the transaction. Talk to them more about what they want versus if they are pre-qualified. If you know it’s not a good deal, don’t advise your client to move forward. Conducting business this way will show you are trustworthy, and you will become the agent in town people feel good about working with.
You must also embrace technology. Surveys show that clients are wanting to do things virtually post pandemic. Sellers don’t want as many people walking through their homes, and buyers are getting more comfortable with virtual 360 tours. Be prepared to give people what they want.