As a real estate agent, you don’t have a choice but to work under a broker. When you’re starting out, there is so much you don’t know about how to be successful in the industry. Adorna Carroll is an international real estate trainer, and she says the biggest mistake new agents make in the industry is they don’t get proper training.
“What agents do is make the mistake of jumping into business thinking they can fake it until they make it. Then, they start trying all sorts of things that don’t build on each other. Getting a real estate license teaches you nothing about real estate. It’s just passing a test.”
Adorna says this is where pairing up with a good broker can be crucial for your success. A good broker will help to train you with the skills and processes you need understand the industry and excel in it.
What to Look For in a Good Broker
Mark Ferguson with InvestFourMore has some ideas about finding a good broker, he says, “This is tricky because everyone has different goals and different reasons for getting the real estate license. For people who want to be full-time agents and make that their career, I highly suggest choosing an office with a mentor and training program. That training and experience will more than
What Agents Say Works
I took this question to several high profile real estate chat groups to find out how brokers are supporting their agents. Most indicate it comes down to paying for lead services and helping agents to advertise.
Susan McPherson: They pay for one of the premier lead generating platforms in the industry. We get it for $50/month where it will cost you Training minimum $500/month if you try and get it on your own (outside our brokerage).
Shelly Northern: They help us run Facebook ads. They do all the work. We just pay however much we want to put into, and we have a company CRM.
Robin Murzynski Mann:Mindset. Goal setting. Scripts. Training.
Debbie Watson: Please look for culture first. I have been at two brokerage firms in 30+ years in business. I changed, because I changed cities. The whole office supports each other. We have in house coaching, attorneys, and raining, all of which gives us the tools to earn money. Check out splits.
Amber Spence: They cover all postage, provide free postcards and stationary for mailings, and have a cold calling booth set up. Management is always available for questions and advice.
Ryan Bokros: We have a full graphic design team that our agents can leverage for free!!
Erin Suzanne McKenzie: Super duper, it’s our culture. Trainings and meetings are intentionally scheduled after 11am so everyone can lead generate 9-11.
Annie Guthrie: Creating a monthly newsletter and paying some postage.
Need Training
Carroll reiterates, when it comes to becoming successful as a new agent, it’s all about the proper training. “It’s what I call the trifecta. Two days on the buyer’s side. Two days on the seller’s side, and then the RNE (Real Estate Negotiation Expert). Those six days position someone incredibly well. Very solid foundation”.
It’s best to find one that makes it a priority to train you on how to be successful in the real estate industry
Conclusion
You need a broker. It’s best to find one that makes it a priority to train you how to be successful in the real estate industry. Look for a mentor who can show you the ropes. Meaning, they have a track record being a successful agent.
Get a solid foundation in the industry by going to classes on every aspect of the business. Learn from experts who help sellers and buyers. Train yourself to be an expert negotiator. Make sure you can answer any question a potential client may pose. This information will give you the confidence boost you’ll need to stand out as a real estate agent.
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