Chelsea Peitz, Director of Marketing for Fidelity National Title in Phoenix, Arizona is a master when it comes to coaching agents on how to build Instagram accounts for their businesses. You must build them in a way that will increase your profile.
She coaches, first build an Instagram account for your business. Choose the business account over the creator account. Instagram for business is not like your Facebook business page, but you can link them together to get the maximum results.
By building this tool, you will give people who peruse Instagram, the opportunity to contact you with one click. Capitalize on finding those looking for homes by categorizing your business account with the real estate category. Instagram lets you incorporate an action button allowing customers the option to immediately book an appointment with you.
Insight & Analytics
Using an Instagram business page will also help you gain valuable insight and analytics about your audience. You will be able to see which types of posts work for your viewers. You can also use their built-in tools to sort the messages in your inbox. You’ll be able to quickly identify spam.
Use Creator Studio
Become familiar with the creator studio. Learn more about it: business.facebook.com/creatorstudio. From here you can create a custom audience to target. In the ads-manager tab, click on audience, and from there you will be able to target people who have interacted with your content, or even sent you a personal message.
Make sure you describe in your profile what you can do for consumers. Use something like “start your free home search now”. Remember to include your website link.
Using Hashtags
Hashtags are the best way to grow your audience. Make sure you use them the right way. You must research which hashtags are being used within the platform. Use the explore feature to tap on tags to research the best hashtags for your content. Mix up the length of the ones you select. And, always look through related hashtags for more ideas of what you could piggy back on for picking up additional followers.
To learn more follow @chelseapeitz on Instagram.
