Learn how to boost your online presence and stand out in a competitive market.
“He/she who builds the most relationships wins in the real estate industry,” warns Mark Armstrong, CEO of RateMyAgent.
You have to get your network to rate and review you, so you can show others digitally that you bring great service.
“Branding is everything, especially when it comes to getting an edge on the competition.”
Years of research showed most agent reviews were scattered and underutilized. Agents were failing to harness them and control them.
“First, you must collect all of the reviews and plug them into one place,” coaches Armstrong. He suggests using RateMyAgent to help you get those reviews on a webpage that is searchable.
“Gather the reviews and super-charge them. You must link them to a transaction. This will give you a huge SEO benefit.”
Statistics show 97% of consumers now actively look for reviews before they make a decision. You have to make it easy for them to find yours.
“But gathering and linking your reviews is not enough. You must also have a great photo. You need a great bio. Show people who you are with your ratings. Build a great marketing plan around these assets to elevate your brand,” says Tiffany Curry, Berkshire Hathaway HomeServices.
When it comes to conducting an in-person interview, agents are great at getting dressed up and looking the part, but you may be failing your digital interview. What do people see when they google you? Keep in mind 50% of all web traffic originates from a google search. Your ratings are your digital interview.
Once you have gathered your reviews and created a great webpage, don’t think your work is finished. You must share your page through social media channels and use it in your email signature to solidify your brand.
How have ratings helped to land your more clients?
