Reels can be used to grow your sales funnel. Learn to utilize this tool to expand your reach to potential clients.
Instagram reels are the latest option available to those using this social media marketing tool. You need to learn it and how to use it correctly, if you want to capitalize on their algorithm to expand your reach.
“Don’t let your reels go over 15 seconds. That’s the sweet spot. They are intended to be more fun and entertaining,” says Chelsea Peitz, National Director of Social Sales, Fidelity National Financial.
This about branding, growth and reach.
What you need to know about Instagram reels:
· 30 seconds max
· You must have an open, public account. It gets posted to a variety of feeds.
· Video only
· Single or multi clips
There are tons of editing features that also allow you to add music.
“The opportunity in reels is early adopters will be favored in the algorithm,” says Peitz.
Once you post in reels, it will also post in other places like the explorer page and your home feed. This means growth! The number of places it posts will help others find you too, especially if you use trending hashtags. You will also have a dedicated reels tab on your profile.
How to Use Reels:
· You will find it when you open your stories camera, just select reels.
· You will need to change from a business account to a creator account, so you can get access to the full music library in your editing features.
“Adding text to your reel is critical, because the video will be played with the sound off. You need to have text to add context to every video even if you are talking,” coaches Pietz.
· Always post to the reels section for maximum exposure. You can go back after you post and also share to your Instagram stories.
· Use a very too the point caption of no more than 55 characters.
Content Ideas
· Relatable content
· Pick a song and talk about the lyrics
· Favorite things
· Quick Tips
· Time lapse a project
· Trends on TikTok
· Video memes – what makes people laugh – make a video about that
