To make money while competing in the same space with many other real estate agents, you must think outside of the box to gain traction. Pamela Ermen, President of Real Estate Guidance, Inc. is a good example of how to do this. She has made her niche in the real estate market in finding unlisted inventory. She shares her system for finding unlisted real estate by teaching agents to keep an eye out for pocket listings, homes kept off of the MLS by owners who have a future sale date in mind. She says you must network your way into knowing about these properties.
Open Houses
Erman never shies away from an open house. Statistics show buyers between the ages of 25-64, nearly 50% of them show up at open houses. People who don’t speak English as their first language, 65% of them show up at open houses. Ermen says open houses are a great way to find buyers.
Statistics show buyers between the ages of 25-64, nearly 50% of them show up at open houses. People who don’t speak English as their first language, 65% of them show up at open houses.
Use Technology
Once you find the buyers, find out which neighborhoods they are interested in living in. Then, she says dump pins in technological programs like Vulcan 7 and RedX to find homeowners and phone numbers. Give people a call, let them know you have an interested buyer for their neighborhood.
Use google to search cities and foreclosure attorneys to find a list of foreclosure properties. Compare it to the MLS to find properties that haven’t been listed.
Don’t Shy Away From Buyers
Go on buyer’s tours. Take buyers around neighborhoods and have them jot down 10-15 addresses they would be interested in buying. Then, either cold call or door knock on those properties. Let homeowners know you have an interested buyer, find out if they’d be willing to sell.
Contact absentee owners to let them know you have a buyer. Let them know you are out there working the market and if you come across a buyer, would they like to know?
Let homeowners know you have an interested buyer, find out if they’d be willing to sell.
Pull up Zillow, and call the sellers who have listed a price for their home in the “Make Me Move” section.
Start thinking today about ways to find properties that the traditional agent isn’t already prospecting.
