Agents Amy and Ally are finding the average agent does 10-12 deals per year. Their goal is to help agents build their business to 10-12 deals per month, over ten times the average for real estate agents. These ladies have had their real estate license for under a decade, and they have never spent time knocking doors or cold calling. Their business, which is tremendously successful, is built solely through referrals. Read on to see how they did it!
Build A Business
We’ve heard time and time again in this industry that mindset is everything. Get into a business mindset. Everywhere you go, you are representing your “brand” and company. Although when building your business, there are many hats you may wear, being the CEO is your first and foremost. In Michael Gerber’s book E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company, he urges business owners to be the CEO and nothing else. Hire out items that are time consuming, so you can focus on building your pipeline and continually producing sales.
1 to 3
Amy and Ally have made a goal that for every real estate transaction they close, to turn one sale into three. They highly incentivize their clients to spread the word, and offer $500-$1,000 referral bonuses. In a recent transaction, Ally wasn’t sure how she would turn the sale into a “1 to 3”, during the home photo shoot, she started talking to the photographer. Ally was able to help the photographer purchase an investment property. Within no time, the photographer’s mother was sent to her for an investment property. In order to receive referrals on such a consistent basis, your connection and relationship with your clients needs to come first. Get to know them on a personal level and avoid treating clients like a transaction.
Encourage Building Wealth
Help your clients see the financial benefit of building a real estate investment portfolio. Amy and Ally have spent time focusing on helping their clients obtain financial freedom. Recently, they hosted a virtual CashFlow game night. The game, invented by Robert Kiyosaki, helps clients visualize and understand what it means to be financially free. Each month, they host a Q&A for clients to ask questions about the current market, and they show them current market listings.
Low Hanging Fruit
Focus on areas where you can optimize your sales. Living in Vancouver, rent is extremely expensive. These ladies have seen success in spending time marketing their services to rental complexes and buildings. It is also important to be aware of what is happening now. In the current day, baby boomers are starting to retire and inheritances are being passed down. Get creative with how you can help your clients build their real estate investment portfolio.
For resources or to learn more about Amy and Ally, visit amyandally.com.
