The King of YouTube for Agents teaches a simple process for ranking #1 in your market for YouTube videos that drive traffic and bring leads.
Mike Sherrard teaches agents how to use YouTube to scale their business. Here’s the top 10 proven videos that bring clients:
1. Moving to Denver? 5 things you need to know!
This is a highly searched topic for anyone moving into the area. As an expert real estate agent in Denver, you should be an expert on the top 5 things newcomers would need to know about Denver. Be creative, have fun, show your personality, and watch the views rack up.
2. The pros and cons of living in your city
This content gives people context about living in your area. People will find this video informative, especially since many won’t know what to expect when coming to a new area. Put them at ease, and help them get excited about their move, while warning them what to watch out for.
3. What is the cost of living in “city, state”?
The title of this video is very important for Search Engine Optimization (SEO). People are searching for this online. This is a video that will definitely bring you clients.
4. Top 5 things to do in your city
This is a topic you can do several videos on by going deeper into the subject matter. Think: top 5 coffee shops in Denver, or Top 5 Restaurants. This is highly searched by those living in your area. You execute well on this, and you will attract a lot of local business.
5. Top 5 things you did not know about “city, state”
People want to get a feel for what it would be like to live there. This content will also highlight you as an expert in your market.
6. A Monthly Market Update
This is one of the most highly searchable topics in cities. You must put this out monthly to be considered a thought leader in your city
7. Community Tours
Create videos on the types of properties, features, amenities, and lifestyles you can feature in your city.
8. City Tour
This topic is also highly searched on line. People want to tour and see where the main streets are, and they like to see what downtown looks like. “This is proven to be one of the biggest videos,” says Sherrard.
9. Property Tours
Make sure you are in the video! You are the brand. Make sure you use a call to action at the end of the video that lets people know how they can reach you.
10. Landmarks or popular areas in the city
Keep in mind you have to always hit SEO. You want to do topics people are regularly searching, and you your video to be the one that shows up when these topics are searched.
How to Get Ranked
Once you have created the top ten videos, you then must be strategic in making sure they rank high on google and YouTube searches. Sherrard recommends using the echo effect. What are the questions asked often by your clients? Make a video to answer them, and send it out to your clients after posting it on YouTube.
You also don’t want to reinvent the wheel, but rip off and duplicate what other well watched videos are doing. Use their keywords, and descriptions to pick up on their audiences. It will also help you in the algorithm to show up high when the topic is entered into the search bar.
Type in “moving to Denver”, and copy what top videos show up. Put your own spin on them, but use their keywords to also help your video get a high ranking.
To learn more from Mike Sherrard, visit his YouTube channel.
