Andrew Dorn with realtor.com, says the number one script he has seen agents use that instantly improves their ability to convert an online lead, is when they auto-email or auto-text immediately this response: Thanks for checking out that property on (name the site). I’m in a meeting right now, but when would you like to look at it?
“This instant response leads to a 14% conversion rate,” says Dorn.
Statistics show no one follows up on 40% of online leads. Too many agents are letting them slip through the cracks, because they don’t have a system in place to answer inquiries immediately.
Dani Blain is a California realtor who watched her business triple in one year once she started responding to on-line leads. When she hears someone say they’d prefer to work with the agent who listed the property, she replies with this: “We tell them we know the property well. Don’t you want someone to work for you on your behalf? I am someone who has your best interest in mind, versus the agent who has the seller’s best interest in mind.”
Blain says this response helps them see the importance of hiring their own agents.
